The Hidden Treasure Map to Acquiring New Customers
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”on”][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Blurb” title=”Google Analytics” url_new_window=”off” use_icon=”off” icon_color=”#72b842″ use_circle=”off” circle_color=”#72b842″ use_circle_border=”off” circle_border_color=”#72b842″ image=”http://www.convertant.com/wp-content/uploads/2015/07/ASDF.jpg” icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” header_font_size=”22″] [/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Blurb” title=”Convertant Analytics” url_new_window=”off” use_icon=”off” icon_color=”#72b842″ use_circle=”off” circle_color=”#72b842″ use_circle_border=”off” circle_border_color=”#72b842″ image=”http://www.convertant.com/wp-content/uploads/2015/07/constellations1.jpg” icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” header_font_size=”22″] [/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″][et_pb_row_inner][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Running a business is nothing less than an excellent adventure. Deploying capital, people and process in the most effective manner is both an exhilarating and frightful experience. Traveling into unknown lands to be the first to find that elusive market…the one that was slightly hidden from all of those before you.
I propose that finding your market is every company’s most profound challenge. If you do what everyone else is doing, you will end up standing next to them. If you stray too far from the norm…you may sail of the edge of the earth. Knowing where you are now and where you need to be takes a lot of careful planning and discipline.
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][/et_pb_section][et_pb_section fullwidth=”off” specialty=”on”][et_pb_column type=”1_2″ specialty_columns=”2″][et_pb_row_inner][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Here are two examples of the same thing. The first is how most people viewed the comet this summer while the second is how scientists looked at it. The people that send astronauts and rockets into space. Businesses that rely on Google Analytics get very beautiful pictures of their website activity. But as we all know, relative information is much more valuable than absolute information.
Studying customer purchasing behaviors relative to their buying patterns create clear and concise customer maps that you can rely on to plan, budget and succeed. The “Why” your customers do things is infinitely more valuable than the “what”.
So who would you rather have running your marketing department?
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